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A staple to many consumers from childhood, JCPenney had lost its relevance and sales were on the decline. “It’s All Inside” was a completely integrated campaign (TV, Print, Inserts, Radio) that re-connected with the consumer, by tapping into real life insights . Sales rebounded, taking the stock from under $10/share to $60/share. From TV brand spots on the Academy Awards to sales radio for The Biggest Sale of the Season, we (and team) worked on countless initiatives to continue the brand's remarkable growth during that time.