When the owner of Franny B Good asked us to introduce their collar charms for dogs, she initially planned a B2C launch, but our strategic research showed a B2B launch to pet retailers and gift & souvenir stores would be far more impactful. We developed the brand a name, a positioning strategy, and a dynamic social media campaign.

But we also saw a powerful impulse buy that would get retailers drooling. So we planned and executed a comprehensive introductory initiative at the largest national pet trade show, SuperZoo 2018, including booth design, sales materials and premium concepts.

In less than one month Franny B Good had nationwide distribution, and tails were wagging all around.

As part of the #LIkeAGirl News Desk Team, we tweeted and posted live during the Big Game, where Always ran its first Super Bowl spot: the #1 highest engagement ad during the entire game. We tailored the initiative to each of the brand’s digital components including Always.com, Facebook, Twitter, Youtube and Instagram. Worked with the Leo Burnett Team.

We milked the Olympics with #TeamMilk and WeberShandwick, creating social posts, GIF’s and on-line videos for Twitter, Instagram and Facebook.  Getting the opportunity to work on the video for Paralympic athlete, Mallory Weggeman, was especially gratifying and inspiring.

#MilkLife came home a winner: it was one of 5 brands most shared & re-tweeted on all platforms during the first week of the Rio games. 

What's better than all day breakfast? More choices! In fact, the choices are pretty unlimited. We helped the DDB team with a mini campaign including a :15 TV spot, radio and social.

This online video celebrated the spirit of friendship and invited kids from around the world to participate in a once-in-a-lifetime opportunity to be part of the Opening Ceremony. We worked with DDB Team, including Marnie Vosper, Tim Souers & David Oif.

Collaborating with Google & Facebook teams, we developed the “Go The Distance” campaign to help Always breakthrough on social platforms. Featuring FB Carousel ads; Cinema-graphs and rich media banners via Google Lightbox-- an interactive road map (using Google mapping to find quirky points of interest), we showed how consumers could ‘go the distance’ and stay totally protected.

We worked directly with the CMO of SleepRate to create the brand’s first website and social media campaign.  Using patented technology, this start-up had clinical proof that a good night’s sleep could help clients lose more weight and get fit.  We developed Look, Tone & Feel guidelines for the brand to help it stand apart from the barrage of fitness brands, including lighter, active imagery and a tone of voice that was positive and authentic. Finally we tapped into a unique emotional insight: crazy diet plans have failed you; losing weight is as simple as getting a good night’s sleep. Consumer testimonials gave us the proof we needed to persuade people that they could ‘Wake up to Success’ with SleepRate.

We developed logos and taglines for various sub-brands of this new luxury living development in Myanmar’s (previously Burma) coastal region.  Besides some cool branding, we walked away with some interesting stories.  Ask us.

A staple to many consumers from childhood, JCPenney had lost its relevance and sales were on the decline. “It’s All Inside” was a completely integrated campaign (TV, Print, Inserts, Radio) that re-connected with the consumer and her life. Sales rebounded, taking the stock from just under $8/share to more than $80/share. Worked with JCP team at DDB Chicago.

What would guys do to get their hands on the touchable beauty of Finesse hair? Apparently, a lot. TV, Print, Outdoor. Worked with Ken Erke & Chris Hunter.

Being lovers of art ourselves, it was a treat for us to work on the Museum of Contemporary Art in Chicago. We developed print, bus cards, and banners for some of the world’s most acclaimed artists including Chuck Close, Cindy Sherman, Mariko Mori, and Charles Ray.

Photographer Jennifer Davick and Ampelos Vineyards approached us looking for a creative resource to capture their story in a branded video. Ampelos wines are lovingly nurtured, naturally over time.  And Jennifer Davick is a nationally-recognized food photographer/director who wanted to translate her predominantly tabletop experience into engaging video storytelling.

With limited budget, time and resources, we helped bring it all together.  We developed shooting boards and a storyline that became a romantic metaphor for the brand:  a love that grows and deepens over many years. Simply, Truly, Naturally. Ampelos.  We’re proud of the high production values and beautiful footage, all on a shoestring budget.

Hey, big agencies are great. They got us where we are today. But these days, we like to come in on a contract/freelance basis, and bring a fresh, outside perspective that will help our clients succeed. That’s why clients and agencies come back to us time and time again. The fact that we’re drama-free and play nice with others is just one more plus. And our dogs, Hailey and Herschel, love that we’re working from home more than ever these days.

In nearly 20 years, we've had the privilege of working with some great people on some amazing brands—established ones & start ups-- in virtually every category. Whether it’s an online video, a social post, website, or an in-store experience, we’re always looking for new and better ways to connect with our consumer.